In the documentary "Generation Like" we are shown the world of social media that many, if not all of us as young adults, know so well. It seems like everyone is on Facebook, Twitter, and Instagram now-a-days and we all crave the likes, retweets, and favorites that show acceptance and approval from our followers. With popularity online comes an opportunity as well. "Generation Like" shows us that Companies draw into these social medias and our need to be connected and will pay people such as vloggers to endorse their products on their videos. With this the marketers then become the consumers.
Another big point made in this documentary is that Companies are constantly monitoring and recording every single action that we make on the internet. They use this data in order for them to twist and manipulated their products into our social medias and hopefully into our interests. An example would be the new Hunger Games movie, the marketing team for the movie is actually controlling and manipulating every bit of information that comes out in order to build up a big excitement for the movie. This way they don't release all of the information at once and maintain our interest in the new movie without us forgetting about it. Although the marketing team would never admit to this.
Companies pay people to endorse their products in multiple ways! When social media users gain enough popularity to receive an endorsement, a lot of times it originally comes in the form of free products, which generates likes. If those small investments by corporations prove to be successful, they give their social media users even more to advertise for them, and eventually this turns into a full on corporate sponsorship. Then, small-time internet users like BabyScumbag, Jenna Marbles, FRED, and more are catapulted into internet sensations seemingly overnight thanks to "likes" here and there.
ReplyDelete