Sexy Knees Sell, Unsexy Knees Don't

        In this Kenneth Cole advertisement promoting Black a new fragrance for men it states that "It's better in the dark" the connotation of this statement is that sex is better in the dark. Kilbourne would not only have a problem with the suggestive and sexual statement of "It's better in the dark" but also with the fact that the woman pictured is being objectified. The woman's face isn't shown which shows that she is merely an object to have sex with "in the dark" and not a human being. Kilbourne would also object to the fact that the woman is blind folded which usually is done before violence occurs so people can't see their attacker but in this ad the act of blind folding is sexualized and partly numbs us to this act that tends to lead to violence afterwards.

            In this Dermocare Intensive Nourishing Cream it is pretty blatantly obvious that the ad is trying (and I would say succeeding at especially since my boyfriend just looked at the screen while I was writing this and asked me "Are those boobies?" ) to make a pair of knees look like a pair of breasts, Kilbourne would obviously object to this idea of turning women into objects and using their boobs or what appears to be breasts in order to sell things such as body cream. This ad even states "For sexier knees" but the reality is NOTHING is sexy about knees! They are merely a part of our body that we need in order to move and function, they are not sexual objects nor are they in any way attractive.