Monday, September 8, 2014

Spaghetti Sauce, Mustard, and Happiness

According to Dan Gilbert "Natural Happiness is when we get what we want and synthetic happiness is what we get when we don't get what we want." Before Howard Moskowitz, it was believed that people wanted the most cultured foods and chefs assumed they knew the perfect way to make a dish. There was no variability in our food, no decisions to be made. Because of all this the relationship between food and our happiness was purely synthetic. We weren't able to choose what variety of spaghetti sauce or mustard we thought we would enjoy more. We were simply stuck with the one kind that food producers thought we wanted and because of this we weren't happy we got what we wanted, we were just happy with what we had.

 

Howard Moskowitz constructed experiments to find out what kind of spaghetti sauce people wanted. When he asked them they never once said chunky but after many taste tests it turns out one third of Americans actually preferred chunky tomato sauce and thus began variability in our food. Moskowitz stated that there aren't hierarchies of food, or mustard in this case, "there is a horizontal plane of different mustards suited for different people" and "In embracing the diversity of human beings we will find a sure way to true happiness." Now that we are able to choose the variety of spaghetti sauce or mustard that we want, the relationship between food and our happiness is that of natural happiness. We can choose what we want and therefore be happy because we got what we wanted.

1 comment:

  1. I agree with what u are saying and I like your post. Before all the kinds of mustard and spaghetti sauce people were living synthetic happy life's when it came to mustard and spaghetti sauce. I also agree with what u said about "the relationship between our food and our happiness is natural happiness" because you are right we are getting what we want.

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